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       The  Content, SEO and SERP Triad

SEO Content 

 ...writing is the process of planning, creating and optimizing words with the primary goal of ranking in search engines. Why Is this important? If you want to rank in Google ... relevant, awesome and enhanced content is KEY.

 

However, just pumping out high-quality content isn’t enough.

 

Ultimately, it’s about content that achieves its marketing goal, whether that’s generating traffic, rankings, engagement, or conversions. We strive to produce contentful writing that is easily understood by an audience who is without a technical background.  SEO friendly wordsmithing will improve the visibility of your website in search results.

Here's what Business Wire says

"97% of consumers depend on the Internet for information about  products and services.

 

Furthermore ...

Inc. says that 80 million consumers use YP.com (AKA, the Yellow Pages phone book which was delivered at the door.)

 ...is used for a website to be found on the internet.  If your site is not indexed you can not expect to be found, nor expect much organic traffic. Compare this to a library that is not indexed ... what are the chances of finding a specific book?  

 

By utilizing SEO techniques this offers your digital platform  an opportunity for search engines crawlers to index your website for search results. Essentially the combination of SEO friendly content and indexing signals is a process of harnessing search engine organic traffic.  This involves a bilingual language skill set that speaks to crawlers and the human audience.  Our objective is to create a professional website.

 

what is seo

SEO strategy

seo gears

If you want to actualize your idea on the Internet ... 

You Need Content, SEO, SERP

SERP

 

...is an acronym for Search Engine Results Page, which is Google’s, Bing's and other search engines response to a user’s search query. When a question is typed, by a user, into a browser,  the search engine algorithms sort the already indexed websites, and in-turn produces a list of potential answers. If the answer to the query is displayed in the primary list that is really good SERP!  

You might also notice “next” which are other listings for that particular query.  In brief, SERP is all about search engine ranking. Thus, the work of good content and SEO is to coordinate and optimize and

achieve the best possible ranking position that will drive traffic, resulting in conversions. Additionally,  there are several paths to harness page rank.

 

The Conversion Guru says this  

about SERP ...

"90% of people don’t go past

page 1 of the Google Search results when searching for something" 


"If over 90% of people do not go past page 1 of the Google Search Results, you had better do everything you possibly can to get onto page 1 or you will get ZERO business from Google."

serp on chalk board
Why  Page 1 Is Important: To Promote Your Website

One of the elements of quality content is to pen for the human audience, as well as the search engine crawlers, so the bot can grasp the meaning/context of a website.  If the search engine can not understand your content then it will not index your site, and the bot will move on.  Knowing the searchers' habits as depicted in these charts, makes it easier to create an engaging site.

 Crawlers do not 'read or see' your site as humans do.  Googlebot/spiders read codes, and the clearer the code the better ...  which is briefly addressed in the "Structured Data" blog.

 

Consider the users' habits, as expressed herein,  and It becomes obvious why page 1 is important for position placement in results (SERP). Consumers prefer to scroll rather than click.

 

On average, 4.8% view page two ...

1.1% view page three ...  Thereafter, it's reduced to 0% views.   

Chitika graph page 2 views drop of.GIF
Chikita pie chart.GIF
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Report shows how Page 2 views drop off

Report shows 91.5% view only Page 1 

content collage

Content collage

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