The Vexing low Traffic Metrics!
Updated: Mar 24
A website's purpose is to harness traffic, with the objective that someone at the very least will eyeball your impressive website, and will be motivated to become a customer.
The formula to achieve this is all about ranking, which is all about traffic, which is all about customers.
Traffic = should intensify results for more
Viewers = who will become
Customers = all of the above should result in
Higher ranking = SERP
If you notice a reduced performance that is a screaming signal for h-e-l-p! So how to fix this? There are several places to explore and identify the problems for implementing appropriate solutions. It could be as simple as outdated keywords. Or, maybe the content needs a rewrite. Here are a few insights to the common perpetrators for a drop in traffic.
1. Recent website changes and redesign = resubmit your website to Google in GSC to speed up the indexing process
2. Are 3xx redirection codes updated?
301 permanent redirects mapped out correctly
3. Make sure all internal & external links are working
4. Check for common HTML status code errors:
4xx client error – the request contains bad syntax or cannot be fulfilled
5xx server error – the server failed to fulfill an apparently valid request
5. Site structure and formatting errors in the sitemap.xml and robots.txt will impact crawling and indexing. Is something blocked?
6. On-Page SEO errors may include:
Errors in title tags, H1, missing alt-tags
Duplicate content issues
Absent meta description
Duplicate meta descriptions
7. Technical SEO issues
Nasty bounce rate
8. A lot of spammy links coming in may affect ranking, even with a disallow attribute
How to detect and resolve issues (to increase visibility)
This graph shows how loading speed may affect increased bounce rate
If you want more traffic, it is essential to maximize the visibility in search results in Google and any other search engine.
To find solutions that are preventing visibility can be challenging and daunting. That's where the SEO audit can be very helpful ... which is a downloadable Ebook.
It's a deep dive and may be a bit time consuming but the effort is worth it.
If you enjoy geeking out on details try this handy tool, Screaming Frog SEO spider/Google Partner, which offers a free downloadable version with tutorials and video. This app has the ability to resolve issues such as:
Identify broken links
Analyze page titles & meta descriptions
ID pages with thin content
Improve site optimization
… and much more
To outwit the complexity of a full-blown audit, another approach is jump directly into the Google Lighthouse, a free tool. It provides a detailed report of what was analyzed, diagnoses the issues, and offers suggestions how to fix it. If you follow all prompts the vexing low traffic issue will be significantly solved.